What better way to promote a mattress? Target people who can’t sleep and are scrolling through their phones. Through Youtube preroll we captured procrastinators doom scrolling their way through videos. We staged the brilliant Michael Spicer on a mattress and every time someone was served one of our ads, he was unfortunately woken up. The more ads they were served, the angrier he got.
Roses Creative Silver Award
[Most Creative use of Media]