30.10.12 Manchester, UK. Caption goes here. Photo credit : Phil Tragen

30.10.12 Manchester, UK. Photo credit : Phil Tragen

Artist: Chris Gilmore

The campaign theme of “you can build anything if you put your mind to it” was brought to life by British artist, Chris Gilmour, who recreated the ‘cityscapes’ made entirely from Bankers Boxes (and a good amount of glue). The idea worked across consumer, trade and digital media and allowed us to communicate key messages around the product’s strength, simplicity and sustainability messaging.